Logo Design Tips

10 Logo Design Trends – 2022

Team ZenBusiness January 16, 2023

Minimalism and creativity, conservatism and rebelliousness…The 2022 logo trends come in all shapes and sizes. At ZenBusiness, we’ve studied the hottest trends that will be shaping the design scene next year. Which of these trends fits your business? The 90s Negative space Experimental fonts Overlapping Vibrant colors Minimalism Geometry Letter tricks Gradients Optical illusion Final ...

Serif vs Sans Serif Fonts: How to Choose Between the Two

Team ZenBusiness September 1, 2022

Uber, Airbnb, The New York Times, and other big-name brands are all sending different messages to their customers. One of the best ways to set your business apart from the rest is by using a unique font that makes a statement. As a business owner, you should never underestimate the power of typography in giving ...

Animal Logos: A Full Guide and Examples

Team ZenBusiness November 30, 2021

Crocs, Lacoste, Red Bull, Playboy…Global companies love to use the images of animals in their brand identity. These graphics are good at evoking instant associations and sticking around in customers’ minds. This is everything a company could wish for! Are you eyeing an animal logo for your business? Read on to find out how to ...

How to Create an Awesome Logo: A to Z Guide

Team ZenBusiness August 18, 2021

Viewing a company logo as nothing more than a nice image is a dangerous misconception. The true power of a logo is concentrated in the meanings and messages behind its visual appearance. That’s why creating a logo starts with thorough analysis of your business and brand. This article is a detailed DIY tutorial for everyone ...

How to Create a Branded Twitch Banner

Team ZenBusiness September 10, 2020

All You Need to Know About Twitch: Its Essence and Target Audience Basic Visual Elements of A Twitch Profile Banner Creation Services Overview Is your brand already on Twitch? The video streaming platform that started with video games now promotes content on topics ranging from cooking to sports. The competition between streamers including many successful ...

How to Create a Text-Based Logo that Will Attract Customers’ Attention

Team ZenBusiness August 17, 2020

Think of Disney, Harry Potter, or Cadbury and you’ll imagine words written in unusual fonts. This is how text-based logos work. They express the character of a brand through typography, form, and color. This type of identity works for brand recognition and therefore is particularly effective when starting a business. Read the article to learn ...

Creating and Branding a YouTube Intro

Team ZenBusiness August 17, 2020

How to Create an Awesome Intro Intro Maker Tools Examples of Inspirational Intros Every minute more than 500 hours of video are uploaded to YouTube! To stand out in this ocean of content you need to attract the attention of viewers with a creative intro. The short opening the audience sees at the beginning of ...

Square, Triangle, Circle: How the Logo Shape Affects Customers

Team ZenBusiness July 23, 2020

Circle Triangle Square and Rectangular Vertical and Horizontal Lines Curves Spiral The researchers have found that the logo shape is enough to influence brand perception. Geometry can tell customers about the company’s values, products, and advantages. Let’s find out how to design your logo properly to attract customers. In this article, we’ll analyze the psychological ...

The Secret Power of Brand Mascots: Benefits, Tips & Examples

Team ZenBusiness July 23, 2020

The brands that use mascot characters are 50% more likely to get an emotional response from consumers. This is not just about entertainment: talismans can help you be in rapport with your customers, even if your business deals with finance or insurance issues. In the article, we’re going to explain why such branding is effective ...

Decorating Your Logo for Halloween: 5 Tips and Top 10 Icons

Team ZenBusiness June 24, 2020

Holidays are a good chance to draw attention to the brand, strengthen the emotional relationship with customers, and increase sales. Use visual tools to achieve these goals by renewing your logo, the company’s most recognizable symbol. We’ve prepared a complete guide on adapting your logo for Halloween: put down some useful tips and creative ideas. ...

Fans’ Influence on Brand Identity: The History of the Spider-Man Logo